While Rhys Turner was at W+K, he worked on Nike projects. What's the best way to show a bouncy, light, durable shoe? By immortalising you in a video game, of course! Wieden+Kennedy Shanghai was tasked with creating a trialling experience that would result in a 10-second shareable video for WeChat. Customers lined up to have their photo taken, then tried out the shoe on a treadmill as part of an interactive running experience. You control a digital version of yourself across a huge screen, collecting and escaping Nike Epic React shoes to gain a time advantage. As you run, you pass through world cities starting in China and ending in New York.
