Rhys Turner was employed at T&DA and the lead Creative Technologist on a cool AR activation idea by Special Group for Coopers called "Big Things", which was a geolocation-based AR app. It was built with native code in Android and iOS. If you are in Australia, you can see it here: www.bigales.com.au
Write up
Coopers, the last locally owned and operated big-beer brand in the country, announced the findings to celebrate ‘Local, Everywhere’, a campaign set to mark the brand’s place as the local beer of Australia. Although Coopers may be born in Adelaide, it’s raised by locals all over Australia, making Coopers truly Local Everywhere.
T&DA created an IOS and Android app concurrently, utilising App Clips and Instant Apps to remove barriers to entry involved in downloading an app.
Launching via the interactive AR mobile experiences, paid & owned social, earned media, influencer content, and large & small format OOH, ‘Local Everywhere’ breaks new ground in augmented reality. The enabling of a geospatial AR experience, with dynamically occluding AR ‘Beer Cans’ in over a thousand locations nationwide, is an Australian first, demonstrating the brand’s ambition across the country.
Media & Press
Roastbrief
BIA Staff
